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Marketing Notes From the Bay
How to Use Text Message Marketing to Fill More Bays
Texts get read in minutes, not days. Here's how to use them for reminders, review requests, and bringing back past customers, without turning into the kind of business people block.
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How Long Does SEO Really Take to Work for an Auto Repair Shop?
SEO doesn't work like flipping a switch, and anyone promising overnight rankings is selling something. Here's a realistic month-by-month timeline for a repair shop.
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How to Use Google Posts to Keep Your Shop Visible Between Searches
Your Google Business Profile isn't just a listing, it has a free built-in way to post updates, offers, and photos that show up right in search results. Most shops never touch it.
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Why Your Website Isn't Turning Clicks Into Calls (And How to Fix It)
Good ads can still produce a quiet phone if the website behind them isn't doing its job. Here's where clicks usually leak out, and the fixes that bring them back.
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How to Choose a Marketing Agency for Your Auto Repair Shop
Hiring the wrong agency costs more than money, it costs months you can't get back. Here's exactly what to look for, what to ask, and which red flags mean walk away.
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How Much Should Your Auto Repair Shop Spend on Marketing?
"It depends" is the honest answer, but it's not a useful one — here's a real starting number, how to adjust it for your shop, and how to know when you're spending too little or too much.
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How to Build a Referral Program for Your Auto Repair Shop
Your happiest customers already tell people about you for free. A referral program just gives them a reason to actually do it, and a way for you to say thank you.
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What's a Good ROAS for an Auto Repair Shop? (And How to Calculate Yours)
Return on ad spend
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Google Ads vs. Facebook Ads for Auto Repair Shops: Which One Should You Use?
Both platforms can fill your bays, but they do it in completely different ways. Here's how Google and Facebook ads actually differ for a repair shop, and which one to start with.
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Google Reviews for Auto Repair Shops: How to Get More (and Handle the Bad Ones)
Reviews decide whether a nervous driver calls you or the shop next door. Here's how to get more of them, what to do about the bad ones, and how to reply without sounding like a lawyer.
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Auto Repair SEO: How to Show Up When Drivers Search for a Shop
Ads bring fast traffic, but SEO is what keeps your shop showing up for free, month after month. Here's how local SEO works for auto repair shops and where to start.
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Auto Repair Marketing: A Simple Guide to Getting More Booked Appointments
Great work isn't enough to fill your bays. Here's how auto repair marketing works, which channels actually bring in customers, and how to tell if your money is being well spent.
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